A value proposition is an offer that describes the quantifiable benefits that individuals or organisations making an offer promise to deliver. Its development is based on a review and analysis of the benefits, costs and value that an organisation can deliver to its customers, prospective customers, and other constituent groups within and outside the organisation.
What is your Value Proposition?
What are the benefit of your products and services to your customers?
Have you surveyed your customers?
Why do customers buy from you now and will do in the future?
Can you rank these values?
Do these values rank differently from persona to persona and in different markets?
What are your competitor benefits?
What is the alternative to your product or service?
The creation of a value proposition is an integral part of the process in your digital marketing strategy. Value propositions are generally internal documents, used by organisations as guidelines to ensure that all the messages they communicate, inside and outside the organisation, are consistent. Some of the ways that organisations use value propositions include in marketing communications material or in sales proposals.
Related Articles Segmentation and Targeting, Customer Profile, Value Proposition, Engagement, Content Strategy, Integral Communications Strategy
