This section discusses the following areas:
Segmentation and Targeting
Market Segmentation is the division of the market
Customer Profile
Persona development is not the same thing as market segmentation
Value Proposition
An offer that describes quantifiable benefits
Engagement
Does your organisation need a traditional online community?
Content Strategy
Have you ever heard your agency use the phrase “content strategy”?
Integral Communications Strategy
This process coordinates promotional vehicles
Related Articles Segmentation and Targeting, Customer Profile, Value Proposition, Engagement, Content Strategy, Integral Communications Strategy
