A mission statement is a brief description of a company’s fundamental purpose. A mission statement answers the question, “Why do we exist?”
The mission statement articulates the company’s purpose both for those in the organisation and for the public.
A vision statement focuses on a company’s future.
Every business should have a mission statement, both as a way of ensuring that everyone in the organisation is “on the same page” and to serve as a baseline for effective business planning.
What is your organisation’s mission and vision statement?
What is your Digital Organisation’s mission and vision statement?
Are these the same? Should they differ?
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